Smart Google Ads By Bretty Curry & Ezra Firestone – Free Download Course – Digital Marketer – Brett Curry
Learn how to launch powerful ad campaings, thanks to the 6 powerful channels rolled into 1 simple platform, Google ads enable you to use full-funnel marketing campaigns to grow any business.
✅ About This Course:
✅ Course Authors: Bretty Curry (Brett Curry), Matt Slaymaker, Savannah Knight, Derek Byers & Ezra Firestone
✅ Official Course Price: $1497
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 48.55 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Training:
Search Ads
Strengthen any existing ad strategy with powerful retargeting campaigns to increase bottom-of-funnel conversions.
Display Ads
Grow brand awareness and generate new leads with top-of-funnel Display Ads that reach 90% of all Internet users.
Shopping Ads
Build high-ROI shopping funnels and product feeds to capture more bottom-of-funnel sales for any eCommerce brand with the Smart marketer & DigitalMarketer.
NEW! Performance Max
Combine all 6 channels into one powerful campaign type that uses AI to optimize your customer journey.
Discover
Get your branded content on a user’s customized feed with this highly targeted platform powered by machine learning.
Gmail Ads
Imagine having a 1 billion-person email list! Gmail ads land you right in the inbox and cost up to 90% less than other PPC ads.
Course Curriculum:
MODULE 1 – Crucial Cornerstones Of Google Ads
⊕ The Goal
⊕ “Why Your Business Needs to Beef Up Google Ads”
⊕ Demand Generation v. Capture Generation
⊕ Google Ads & Your Media Mix
⊕ 4 Pillars of Google Ads
⊕ Strengths & Weaknesses of Google Ads
MODULE 2 – Preparing To Run Traffic On Google
⊕ Charting Your Direction
⊕ Getting Familiar With KPIs
⊕ Conversion Tracking
⊕ Setting Up Your Conversion Tracking
⊕ Attribution Models & Your Source of Truth
⊕ Getting Your Ass(ets) in Order
⊕ Getting Your Ass(ets) in Order: Messaging
⊕ Getting Your Ass(ets) in Order: Images
⊕ Getting Your Ass(ets) in Order: Videos
⊕ Creating Remarketing Audiences
⊕ Types of Targeting
MODULE 3 – Google Search
⊕ Search Ads and Your Marketing Funnel
⊕ Targeting the RIGHT Keywords
⊕ Conducting Keyword Research
⊕ Leveling-Up with Quality Score
⊕ Segmenting Campaigns
⊕ Structuring Ad Groups
⊕ Search Ad Copy
⊕ Utilizing Search Assets (aka Extensions)
⊕ Manual Bidding v. Smart Bidding
⊕ Building Out Your Search Campaigns
⊕ Optimizing Your Search Campaigns
⊕ Advanced Tools & Tactics
⊕ “Search is Where Google Got Its Start”
MODULE 4 – Google Shopping
⊕ Google Shopping and Your Marketing Funnel
⊕ Merchant Center Overview
⊕ Types of Product Feeds
⊕ Elements of a Product Feed
⊕ Product Reviews
⊕ Google Merchant Center & Promotions
⊕ Google Shopping Bidding
⊕ Building Out Your Google Shopping Campaign
⊕ Google Shopping Optimizations
⊕ “It All Starts With Your Products”
MODULE 5 – Performance Max
⊕ Performance Max and Your Marketing Funnel
⊕ Elements of an Asset Group
⊕ Performance Max Ad Copy & Assets
⊕ Performance Max Strategies & Best Practices
⊕ Performance Max Bidding
⊕ Building Out Your Performance Max Campaign
⊕ Performance Max Optimizations
⊕ “The Machine Will Make It Better Over Time”
MODULE 6 – YouTube
⊕ YouTube and Your Marketing Funnel
⊕ 7 Must Have Elements of a YouTube Video
⊕ 8 Winning YouTube Ad Templates
⊕ Laying the Foundation with Remarketing
⊕ Building Our Remarketing Audiences
⊕ YouTube Remarketing Strategies
⊕ YouTube Bidding Strategies
⊕ Building Out Your YouTube Remarketing Campaign
⊕ Using YouTube for Top of Funnel Ads
⊕ Building Top of Funnel Audiences
⊕ Building Out Your Top of Funnel YouTube Campaign
⊕ YouTube Optimizations
⊕ “It All Starts With Your Video”
MODULE 7 – Display & Discovery
⊕ Display & Discovery and Your Marketing Funnel
⊕ Google Display vs. Google Discovery
⊕ Display and Discovery Campaign Types
⊕ Display and Discovery Ad Types
⊕ Using Display and Discovery for Top of Funnel Ads
⊕ Display and Discovery Bid Strategies
⊕ Crafting Your Message: Display and Discovery Ad Copy
⊕ The Most Important Element of Image Ads: Selecting Your Image!
⊕ Building Out Your Display Remarketing Campaign
⊕ Building Out Your Display Top of Funnel Campaign
⊕ Display Ads Optimizations
⊕ Building Out Your Discovery Remarketing Campaign
⊕ Building Out Your Discovery Top of Funnel Campaign
⊕ Discovery Ads Optimizations
MODULE 8 – Using Google For Full Funnel Marketing
⊕ Putting All the Channels Together
⊕ Full-Funnel Perspective
⊕ Full-Funnel Perspective: Portfolio Metrics
⊕ Balancing the Budget
⊕ ROAS Based Budget Model Walkthrough
⊕ Leveraging Third-Party Tracking Tools
⊕ “Google Ads As a Catalysis To Grow”
🎁 BONUSES:
YouTube Kickstart Blueprint
Launch, manage and optimize your first YouTube campaign, with step-by-step instructions on how to tweak your existing ads to succeed on YouTube.
Easily scale your Facebook ads onto YouTube
Optimize your existing ad creative for YouTube
Copy Brett’s 3 best video ad templates
Set up your YouTube ads account for success
Build out your TrueView Campaign from start to finish
Track the right metrics for troubleshooting & optimization
Performance Max Blueprint
Use the power of machine learning to simplify Google ads by combining all 6 channels into 1 powerful campaign type.
Master Google’s new campaign type with Brett Curry
Diversify your marketing by adding 6 channels from the world’s biggest traffic source
19 training videos that combine in-depth strategy with detailed tutorials
3 case studies showing real-world results of P-Max campaigns in brands just like yours
Leverage AI to simplify the process of running Google ads
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For more info about this course, check out the sales page.
