Mini MBA In Brand Management By Mark Ritson – Free Download Course
The MW Mini MBA in Brand Management is a CPD accredited, MBA level course based on twenty years of teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet.
✅ About This Course:
✅ Course Author: Mark Ritson
✅ Official Course Price: £1895
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 20.46 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Mini MBA in Brand Management provides you with everything you need to become a fully trained brand manager and take both your career and the success of the brands you run to the next level. This free download is available exclusively at Great X Courses.
10+ on-demand lessons covering the core MBA level lectures
Weekly interactive Q&A sessions with Mark Ritson
Access to HBR and Marketing Week case studies
Complete brand planning process
Online simulator to test your new-found brand management skills
Mini MBA certificate and 28 CPD credits
Across 10 modules in 12 weeks, as well as interactive Q&A with Mark every two weeks, the course covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking.
Module 01
The What & Why of Brand
the concept of brand / brand equity / brand salience
Module 02
Brand Management
brand management / brand planning / brand building
Module 03
Brand Diagnosis
brand heritage / founders / brand research
Module 04
Targeting
target marketing / mass marketing / two-speed planning / the long and the short
Module 05
Brand Positioning
relative differentiation / positioning statements / articulation
Module 06
Brand Codes
distinctiveness / salience / codifying / brand execution
Module 07
Brand Objectives
funnel building / strategic goals / brand strategy
Module 08
Brand Architecture
brand portfolios / consolidation / diversification
Module 09
Tactical Execution
from strategy to execution / disruptive consistency / codification / exemplars
Module 10
Budgeting & Brand Tracking
setting the branding budget / zero-based budgets / brand health
✅ Great X Courses Guarantee : At Great X Courses, we insist in providing high quality courses, with direct download links (no paid links or torrents). What you see is exactly what you get, no bad surprises or traps. We update our content as much as possible, to stay up to date with the latest courses updates.
You can find more details about the course according to the sales page.
