The Gab Lab – Tone Up By Sarah Fretwell – Free Download Course
In case you didn’t know, Gab Lab is a space where brand builders and creatives can learn how to wield language with intention, creativity, and strategic bite. It’s a home for the tools, tactics, and thinking behind brilliant brand communication!
✅ About This Course:
✅ Course Author: Sarah Fretwell
✅ Official Course Price: £220
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Tone Up is your essential verbal brand identity course taking brands from cookie-cutter voice to strategically sharp verbal identity that tells stories and sells products.
Packed with examples, exercises, and projects, it’s yours to rewatch, relearn, and fold into your own brand strategy process.
Over 4 hours of engaging video lessons that each build on the last, layering insight with action.
Flexible, self-paced learning so you can work at your own rhythm, or join a guided cohort.
Over 260 pages of annotated slides and a workbook packed with tactics, examples, and lessons.
Go VIP with Plus and get 1:1 feedback, interactive group sessions and a cohort to learn alongside.
Tried, tested, and proven exercises to help you workshop, refine and action your verbal identity.
Bonus guides and resources to keep you on track and inspire your creativity.
A library of 70+ brand voice examples – from the ones that hit the mark to the ones that miss entirely.
Monthly updates to the course content, ensuring it stays fresh and relevant.
Lesson 1
Introduction to Verbal Identity
What is a verbal identity, really? Start by unpacking how voice fits into your brand’s ecosystem – and why it’s a powerful tool for connection, distinction, and storytelling.
Lesson 2
Strategic Anchors
Get clear on your brand’s perspective and positioning. You’ll learn how to distil what your brand stands for – and flip that into a voice with bite.
Lesson 3
Crafting a Dynamic Voice
Learn how to create a voice that’s authentic and adaptable. Sidestep those cookie-cutter tones – this is a fresh, layered approach that feels alive across every channel.
Lesson 4
Brand Language
Words matter. This lesson takes you through good, bad, and cringeworthy real-world examples – then gives you the tools to audit and sharpen your own.
Lesson 5
The 9 Brand Voices
Meet the 9 brand voice types that show up time and again. They’re not boxes to squeeze into, but springboards for shaping something unique. Use them as inspiration – blend them, bend them, and build on them.
Lesson 6
Voice Pairings
We’ll explore how blending different voice types can create unexpected quirks and make your brand more distinctive. We’ll also encourage you to push boundaries and stretch your voice in new directions.
Lesson 7
Mastering Microcopy
Yes, even your error messages, button labels, and T&Cs deserve some love. Learn how to bake tone into the tiniest details – and create a seamless brand experience.
🎁 Bonus
Final Project
Time to take the stage. You’ll define your brand’s pitch-perfect voice, then apply it across real brand touchpoints. It’s practical, personal, and powerful – and it’s the piece that ties everything together.
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You can find more details about the course according to the sales page.
