SEO Manager Certification By Blue Array Academy – Free Download Course

SEO Manager Certification By Blue Array Academy - Free Download Course


SEO Manager Certification By Blue Array Academy – Free Download Course


By completing this course, you’ll be able to:


Gain a deep understanding of your website’s strengths and weaknesses
Identify the key enablers that will help you achieve your SEO goals
Develop a successful SEO strategy that meets your specific needs
Effectively manage expectations within your organization or with your clients
Drive ROI through SEO by maximizing your website’s visibility and traffic
Boost your confidence in your role as an SEO professional or website owner.

✅ About This Course:


✅ Course Author: Blue Array Academy

✅ Official Course Price: £497

✅ Free For Our VIP Members? : Yes

✅ Download Links : Mega & Google Drive

✅ Updatable? : Yes, all future updates included.

✅ Sales Page : You can check at the bottom of this page.



🏆 Here’s What You Get & Learn With This Course:


Course Curriculum:


Course update history

About this course

How does search work?

Market share of search engines

SERP features & Google horizontals

Crawling, rendering and indexing

The notion of crawl budget

Basics of HTML. Document Object Model (DOM): what is it, and why it is important for SEO?

Javascript and modern web frameworks

Black hat SEO vs white hat SEO

Knowledge test

Module completion

SEO strategies

How to identify your SEO strategy

SEO roadmap template

Creating your mid-term SEO strategy

Producing your SEO roadmap

Module completion

Site audit: Checklist & requirements

Why audit your site and how often should you do it?

Audit requirements

Enabling & configuring Google Search Console

Enabling & configuring Google Analytics

Your technical audit checklist

Working with your audit checklist

Knowledge test

Task assignment 1: Configuring and checking your Google Search Console

Task assignment 2: Configuring and checking your Google Analytics

Module completion

Technical audit of your site (part 1)

Understanding HTTP status codes


HTML: Basic checks

Checking your site speed

Crawling your site with Screaming Frog

Checking your internal linking

XML sitemap

What is mobile first indexing?

Knowledge test

Task assignment 1: Perform a technical audit of your site (part 1)

Module completion

Technical audit of your site (part 2)

Checking your legacy URLs with Majestic




What is AMP and how to test your AMP pages

Manual actions check using GSC

Index coverage, Sitemap, Speed, Links Reports & Mobile Usability with GSC

Knowledge test

Task assignment 1: Perform a technical audit of your site (part 2)

Module completion

Producing a technical backlog

Interpreting your crawl data

Prioritising your tasks

Tips to produce your backlog using a template

Your technical backlog template

Task assignment 1: Create your technical backlog

Task assignment 2: Work with your web developers to understand the level of effort on each task

Module completion

Benchmarking against your competitors

Finding your competitors

Domain Authority, Trust Flow and Citation Flow

Analysing backlinks profile using Majestic

Competitor backlink profile template

Performing a keyword gap analysis using SEMRush

Keyword gap analysis template

How to spot key opportunities

Knowledge test

Task assignment 1: Perform a backlink profile analysis

Task assignment 2: Create a keyword gap analysis

Task assignment 3: Estimate the ‘size of prize’

Module completion

SEO common pitfalls

Manual actions

Google core updates

Using iframes and their impact on SEO

Canonicals tags

Keyword cannibalisation

Keyword stuffing

Faceted navigation

No results pages

Crawling and indexing directives

Link disavow

Knowledge test

Task assignment 1: Check if any of those pitfalls applies to your site

Module completion

Creating a Keyword Universe

Why perform a Keyword Universe?

Connecting Google Search Console to Google Sheets

Finding keywords using SEMRush and other tools

Aggregating your list of keywords

Clustering your list of keywords using Keyword Grouper Pro

Tips to format your Keyword Universe

Your Keyword Universe template / example

Task assignment 1: Create your Keyword Universe

Module Completion

Creating your North Star Goals®

Understanding your business goal

The North Star Goal® concept

Criteria of a good North Star Goal®

How to set a realistic goal

Example of a NSG and what was taken into consideration to formulate it

Managing expectation (6-12 months effort)

Examples of data that GA can provide. Goals, Conversions & Tracking Events

Knowledge test

Download your template

Task assignment 1: Formulate your NSG and get your stackholders agreeing to it

Module completion

Creating your monthly report

How to report on SEO performance

What to measure, finding your KPI

Integrating your North Star Goal in your report

RegEx resources

Using Google Search Console with Data Studio

Using Google Analytics with Data Studio

Creating your reports with Data Studio

Report for your management & your team

Knowledge test

Task assignment 1: Create a monthly report for you and your team

Task assignment 2: Create a monthly report for your management

Module completion

Site structure and internal linking

Why internal links are important

Crawling your site using Screaming Frog and creating your map

Understanding link equity and Page Rank

URL structure and crawl depth

Crawl budget



Faceted navigation


Knowledge test

Your IA (Information Architecture) template

Task assignment 1: Create your visual crawl map using Screaming Frog

Task assignment 2: Identify your internal linking opportunities

Task assignment 3: Conduct a full IA (for a small site) or one section only (for a larger site)

Module completion

Creating a content strategy

Understanding your audience

Understanding visitor intent: transactional, navigational and informational queries

Auditing your existing content

Keyword research for content using SEMRush

Keyword competitiveness

Using SEMRush to estimate paid traffic cost

The (dysfunctional) relationship between paid and organic. How SEO can benefit from PPC

Keyword mapping and content ‘hubs’

Meta, Title, H Tags optimisation: Best practices

Search Quality Evaluator guidelines

How to spot your key opportunities

Google Discover

How to give recommendations to your content writers

Knowledge test

Quick SEO checklist for content writers (PDF)

Recommendation template document for your writers

Task assignment 1: Audit an existing piece of content and undertake keyword research to uncover opportunities for optimisation.

Task assignment 2: Create an SEO content template for your content writers

Module completion

Technical on-page optimisation

Checking your canonicals

JavaScript & DOM

Image SEO

Video SEO

How to be featured by Google (Schema, Structured Data and Snippets)

Testing your page (AMP, Structured Data, Schema)

How to write recommendation for your web developers

Knowledge test

Your technical on-page SEO checklist

Backlog template for your web developers

Task assignment 1: Use your technical backlog & identify your key pages in need of optimisation

Task assignment 2: Write a recommendation document for one webpage and send to your web developers

Module completion

Local SEO

What is local SEO and who is it for?

Identifying local searches

Creating your Google My Business profile

Contact details, phone number & address: consistency across your online presence

Optimising your pages for local searches

Links from local businesses

How to test if your local SEO strategy is successful

Knowledge test

Task assignment 1: Create your Google My Business profile

Task assignment 2: Check the consistency of your contact details across your online presence

Task assignment 3: Create and/or optimise your local pages

Module completion

International SEO

What is international SEO

Content, language and translation

Duplicate content issues & penalty

Domain and URL structure: best practices


How to implement hreflang


Checking your site using Screaming Frog and identifying issues

How to test if your strategy is successful?

Knowledge test

Task assignment 1: Implement hreflang / sitemap

Task assignment 2: Check for content / duplicate issues

Module completion

SEO for eCommerce

URL structure: best practices


Faceted navigation & canonicals

Crawl budget



Crawling your site using Screaming Frog and identifying issues

Out of stock & seasonal products

Product Structured Data

Knowledge test

Task assignment 1: Crawling your site using Screaming Frog and identifying issues related to eCommerce

Module completion

Backlink strategy

Why do you need a backlink strategy?

Google algorithm for backlinks

Analysing backlinks using Majestic

The different types of backlinks

Backlinking strategies

Tips to acquire quality backlinks

How to build and assess your backlink strategy

Knowledge test

Task assignment 1: Find unlinked mentions of your brand / business name

Module completion

Maintenance SEO

Maintenance SEO & daily checks

Google Search Console health checks

Tracking keyword rankings

Google Alerts

Monitoring your site with Content King

Ongoing weekly / monthly maintenance

Task assignment 1: Create a maintenance calendar

Module completion

Ongoing learning

Additional online resources

Useful Google Chrome extensions

Books to read

YouTube Channels to subscribe to

Newsletters to subscribe to

Twitter accounts to follow

Conferences & events to attend


Learning material and courses

Experimentation and building your own site to test things

Module completion

Managing SEO in-house

Managing expectations of SEO with internal stakeholders

Getting the resource you need to do your job

Winning the confidence of developers

Highlighting success to your business and stakeholders

Keeping yourself motivated in-house

Hiring your first Executive/Analyst

Ongoing advocacy of SEO

Managing an agency to support your role

Blue Array certification


Recommended Tools:

To successfully complete the task assignments in this course, you’ll need access to some helpful tools like Semrush. These tools are widely used in the SEO community worldwide, so there’s a good chance you already have a license for most of them. But, if not, I highly recommend investing in them, as they’ll be a valuable asset in your SEO career. Trust me, they’re worth the investment!

Semrush (Special offer: Free 14-day PRO trial)

Screaming Frog SEO Spider (Free for up to 500 URLs)

Ahrefs ($7 trial for 7 days)

Majestic (Basic offering is free) Pro (Free version does not give search volumes)


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You can find more info on the sales page here.


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