Google Shopping Success By Store Growers – Dennis Moons – Free Download Google Ads Courses
The Google Shopping Success is a course to build, optimize and scale Shopping campaigns.
✅ About This Course:
✅ Course Author: Store Growers – Dennis Moons
✅ Official Course Price: $499
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 9.44 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Google Shopping Success is a self-paced online video course that will teach you how to use Shopping Ads to generate profitable sales.
It’s the exact playbook our students have used to double their ROAS or 4x their sales volume!
In 52 in-depth lessons, I’ll guide you through every part of our Google Shopping framework.
Every lesson covers a single topic and teaches you how to get started with product feeds, all the way to running highly profitable Shopping and Performance Max campaigns.
Module 1 – Setting Up For Success
Getting great results with your campaigns starts with a solid foundation.
So in this first module, we’ll create a product feed, makes sure it complies with Google’s requirements and we’ll make sure you can track the results of your campaigns.
I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
From Product to Product Ad
Product Feeds 101
Setting Up Google Merchant Center
Product Feeds on Shopify
Product Feeds on WooCommerce
Product Feeds on other platforms
Fixing Problems in Google Merchant Center
Setting Up Google Ads
Setting Up Google Analytics
Module 2 – From Launch To Sales
If you have campaigns running, you can optimize the various parts with our Optimization Pyramid framework.
You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.
Lessons From a Million Dollar Ad Account
Under The Hood
Launching Your First Google Shopping Campaign
The Ins And Outs Of Performance Max
The Optimization Pyramid
Account Structure
Keywords
Bidding
Bid Adjustments
Your Optimization Routine
Tracking sales with Google Analytics
Module 3 – Save And Scale
When you’ve taken care of the basic optimization, it’s time to dig a little deeper.
In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scaling the best performing parts of your campaigns.
Custom labels
Search query level bidding (+ cheatsheet)
Keyword Research on Steroids: N-Gram Analysis
Product Feed Optimization
Leveraging Audiences
Competitive research
Star Ratings
Merchant promotions
Google Merchant Center Feed Rules
Working with Supplemental Feeds
Data Feed Tools
Target ROAS Bidding
Product level ad groups
Advanced Google Analytics
Pulling The Plug
Module 4 – Mastering Performance Max
Performance Max plays a central role when it comes to Shopping Ads.
So in this module, I’ll show you how to integrate Performance Max into your account, and how to optimize your campaigns.
This will allow you to create Performance Max campaigns that go beyond “hoping” for good results.
Why bother with Performance Max?
Setting up Performance Max Campaigns
Performance Max Campaign Walkthrough
When to use Performance Max?
Performance Max Campaign Structure
How To Protect Against The Greedy Fingers of Performance Max
11 Performance Max Strategies (+pdf)
Analyzing Performance Max (+ cheat sheet)
Performance Max Optimization
Performance Max Asset Optimization
Product Feed Tweaks For Performance Max
Hacking the Google Ads Interface: Asset group performance report
Module 5 – Google Shopping Extras
Besides Shopping Ads, Google has tons of other initiatives to push your products.
Each one is an opportunity to get more visibility for your products and business.
So in this module, we’ll dig into the most promising ones.
Free Listings Guide
Getting a CPC discount with CSS (EU only)
Strategy Guide: Google Shopping Success For Dropshippers
Strategy Guide: Google Shopping Success For Print On Demand
Local Inventory Ads Guide
Module 6 – Beyond Google Shopping
In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.
What’s next?
Dynamic Remarketing (includes installation guide)
Static Remarketing
From Shopping To Search Campaigns
The finish line
The next layer of Google Ads
🎁 Bonus materials
To make implementing the instructions from the lessons easier, we’ve included a ton of bonus materials in the course.
These are the tools like worksheets, templates, checklists, swipe files and cheat sheets that make every part of the work easier.
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You can find more details about the course according to the sales page.
