The Art Of Client Management By Tom Critchlow – Free Download SEO MBA Course
For agency SEO professionals who want to do better work for bigger clients!
PS: If you want, you can download the Executive Presence course by Tom Critchlow here for free (SEO MBA).
✅ About This Course:
✅ Course Author: Tom Critchlow
✅ Official Course Price: $500
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Better manage client expectations
Communicate more clearly and confidently
Get buy-in and budget for your recommendations
Retain and upsell clients more effectively
Advance in your agency career
5 Modules Packed with Case Studies & Examples
1. Delivering Client Value
Managing client expectations requires aligning ourselves with our clients on goals, resources and priorities. We need to understand how to provide value, even if we’re facing resistance. Learn how to:
Understand what’s most important to your client
Be valuable even when we can’t get things done
Align with our clients on reporting and metrics
Tie our recommendations to business value
64 mins video
CC subtitles (EN)
homework assignment
2. Effective Recommendations
Everyone wants to avoid making documents that get dusty and sit on a shelf. But how? Here we look at how to frame our recommendations so that clients find them compelling and actionable. Learn how to:
Create a north star for the project to get everyone excited
Understand our client’s revenue more deeply
Build a business model for SEO investment
Tie our recommendations to business value
35 mins video
CC subtitles (EN)
homework assignment
bonus:
SEO business model spreadsheet
3. Clear Communication
Communicating our ideas clearly and confidently is crucial. Especially if we’re trying to win over senior stakeholders at our client’s organization. Learn how to:
Communicate effectively in meetings, emails and documents
Structure technical communication clearly and logically
Create effective business presentations
73 mins video
CC subtitles (EN)
homework assignment
bonus:
full SEO strategy presentation
4. The Habits of Client Management
Great client relationships are built one interaction at a time. Here we look closely at the various different touchpoints with clients. Learn how to:
Create better statement of work (SOW) documents
Run great kickoff meetings
Retain and upsell clients effectively
Deliver recommendations that actually get implemented
55 mins video
CC subtitles (EN)
homework assignment
bonus:
SEO project kickoff guide
5. Building Trust & Handling Conflict
Trust is crucial to good relationships and good communication. But how do you actually build trust? We’ll explore deliberate frameworks and strategies. Learn how to:
Use the trust equation in real situations
Communicate the right way over time as our client relationship evolves
Reduce panic before high stakes interactions
Use the STATE framework to structure difficult conversations
59 mins video
CC subtitles (EN)
homework assignment
Access to The Art of Client Management. Over 5 hours of video instruction, case studies, resources, assignments and more.
Access to Executive Presence. Over 5 hours of video instruction, case studies, resources, assignments and more.
Real work templates. Get the full SEO presentation template, business model spreadsheet and kickoff questions document.
Lifetime access. Access to all future updates and revisions as the course expands.
✅ Great X Courses Guarantee : At Great X Courses, we insist in providing high quality courses, with direct download links (no paid links or torrents). What you see is exactly what you get, no bad surprises or traps. We update our content as much as possible, to stay up to date with the latest courses updates.
You can find more info on the sales page here.
