The All New Social Media Manager Masterclass By Coastal Collective Marketing – Brooke Apffel Coco – Free Download Course
Get everything you need to know course for anyone looking to build a thriving social media agency!
✅ About This Course:
✅ Course Author: Coastal Collective Marketing, Brooke Apffel
✅ Official Course Price: $1499
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 7.36 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Module One
Starting your social media management agency
Getting your business license
Creating your brand
Developing your website
What type of social media manager are you?
Designing your schedule
PTO as a social media manager
Key systems
The toolbox
Tips I wish I knew when starting my agency
Module Two
The client acquisition system
Attracting high-value clients
The client acquisition system
Attracting high-value clients
Referral program setup
Raising your rates with current clients
The step up program
Discovery call mastery
Setting your services
Proposals (get our exact language and template)
Proposal follow up
How to set up/determine your pricing
Profitability
Client onboarding
Client retention
Client offboarding
Module Three
Social media strategy system
How to develop a social media strategy
Walkthrough of our social media strategy template
Strategy research and development
Researching the brand and competition
Audience persona and buyer type identification
Finding the best platforms for your clients
Finding your client’s target audience
Developing content themes that add value
Smart goals creation
Content marketing funnel and customer journey development
How to create social media marketing campaigns
Social media strategy client presentation
Module Four
Content creation system
How to implement the strategy to drive results
Developing a content calendar
Graphic creation featuring Jenna Johnson from WAS
Mastering content copy featuring Kaitlyn from Copy Uncorked
Managing Reels
Managing stories
Pinterest management
TikTok management
Content reviewal process (internal and external)
Revisions and going live
Community engagement strategy
Module Five
The reporting system
Key metrics to track
How to analyze and optimize on the results
On-going strategy as a freelancer vs. as an agency
How to track and improve important key metrics
Creating and sending analytic reports
How to get your clients better results
Get our incredible reporting template
Elevating your strategy offerings as you grow your agency
Module Six
When to build a team
Agency structures and transitions
The hiring process
Contractor vs. employee (see who you should hire to fill what roles)
Employee onboarding system
Employee retention (reviews & check ins)
Employee expectations
Firing an employee
Agency meeting structure (get our meeting template)
Staying profitable as an agency
How to lead your team so you don’ t have to micromanage
Delegation and moving up in the agency
Payroll – salary vs. hourly
Taxes
⭐✅ Quick Course Review – Is It Worh It? :
This course, Social Media Manager Masterclass By Coastal Collective Marketing, is pretty much built like a real agency playbook rather than a generic “learn social media” type of thing. What makes it worth a look is how structured it is, starting from setting up the business side all the way to handling clients, pricing, and scaling. It doesn’t just stay on content posting, it actually walks you through the boring but important stuff like licenses, positioning, and workflow systems, which is usually where most beginners get stuck. The vibe is very “learn it then apply it immediately”, which keeps it practical and grounded.
Where it gets interesting is the client acquisition and strategy side. You’re not just learning how to manage accounts, you’re also shown how to actually get clients, raise rates, run discovery calls, and build retention systems so you don’t constantly restart from zero. The strategy module also goes deeper than expected, with audience research, funnels, content themes, and campaign planning, so it feels closer to how a real agency operates day to day. There’s a lot of detail in content creation too, especially around Reels, TikTok, and reporting, which is where most social media managers actually spend their time.
That said, it can feel a bit heavy because there’s a lot packed in, and if you’re completely new to business, some parts like pricing strategy or hiring might feel a bit early-stage overwhelming. Also, since it’s very system-focused, you still need to apply things yourself and adapt them to real clients, it’s not just plug and play results. But overall it’s strong for people who want a clear agency roadmap instead of piecing things together from random content online.
💡✅❓ Who Is This Course For?
Beginners Exploring Social Media Career Paths
Freelancers Transitioning Into Agency Style Workflows
Aspiring Agency Owners Building Client Systems Properly
Content Creators Expanding Into Paid Management Services
Marketers Wanting Structured Client Acquisition Frameworks
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You can find more info on the sales page here.
