AI Copywriting Intensive 2025 By AWAI – Rebecca Matter – Free Download Course
Learn How AI Is Creating Massive Demand for an Entirely New Breed of Copywriter — and Why YOU Must Become One of Them NOW!
✅ About This Course:
✅ Course Author: AWAI – Rebecca Matter
✅ Official Course Price: $2995
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Pre-Training Module #1
The Foundations “How-To” Series
This is for you if you’ve never tried any of the AI writing tools out there.
You’ll learn where to go and sign up for the FREE AI tools (like ChatGPT and others)… get a quick overview on how to use them… and more.
Pre-Training Module #2
AI Copywriting Fundamentals
Here you’ll learn Guillermo’s S.O.A.R. framework for using AI in the best, most effective way possible, every time you sit down to write.
You’ll also discover the three BIG “mental models” used by top AI copywriters today, to harness the power of AI and skyrocket their writing performance (this is how you need to think to get GOOD with AI and craft great copy or content every time)… and much more!
Pre-Training Module #3
Prompt Engineering Basics
Prompts are the critical “X factor” when it comes to using ANY kind of AI for writing. The quality of your prompts = the quality of your output. So better prompts mean better results and ultimately more money for you. This session will take you from “beginner” and not knowing ANYTHING about prompting to knowing more than nine out of 10 writers out there!
Pre-Training Module #4
Complex Task Mastery
ChatGPT has no problem writing short copy. But what happens when you need to write more than just 100–200 words? How can you still get good output from ChatGPT? This training dives deep into answering those questions and more.
Session #1
Unleash AI as Your Personal Market Research Powerhouse and Crack Open Your Audience’s Deepest Desires
Before you write a single word of copy, before you craft a headline, before you even THINK about your offer… you need to know exactly who you’re talking to.
That’s where most copywriters mess up — they guess what their audience wants instead of knowing with absolute certainty.
In the past, doing this kind of deep dive into your audience could take days or even weeks of searching Google, scouring forums, blogs, groups, and more.
But now, you can do it all in minutes thanks to AI.
AI can give you insight into what makes them tick, what keeps them up at night, and what will ultimately make them say, “Take my money!”
Heck, AI can even reverse-engineer your competition’s winning strategies, all without you lifting a finger.
So in this first session, you’ll learn how to turn AI into your personal market research team.
And to help give you an additional “unfair advantage,” you’ll also be learning from content marketing pioneer and legend Brian Clark — one of the WORLD’S BEST when it comes to figuring out what makes an audience “tick.”
You’ll discover:
How to slash your audience research time by 90% — while uncovering deeper insights than most marketers ever will. (This AI research shortcut instantly reveals pain points, buying triggers, and hidden objections — without hours of manual digging.)
The “Deep Scan” method — how to turn AI into a personal audience detective that scrapes real conversations in your market. (Want to know exactly what your ideal customers are saying, feeling, and struggling with? AI can pull those insights straight from the source.)
The No. 1 research mistake that keeps copywriters stuck writing weak, surface-level copy — AI helps you avoid it in seconds. (Most marketers rely on basic demographic data — AI gives you the real insights that drive conversions.)
AI-powered “Emotion Extraction” technique — how to pinpoint the exact words, phrases, and emotions that will make your audience feel like you’re inside their head.
How to spy on your competitors’ best marketing angles using AI — so you can out-position them without guessing.
The simple AI command that instantly generates a ready-to-use ideal customer profile (ICP) packed with pain points, desires, and messaging insights. (No more struggling to define your audience — AI hands you a crystal-clear breakdown on demand.)
And much more.
After going through this session, AI-driven audience research will be among your most prized skills.
Because you’ll have the uncanny ability to craft copy and content that resonates on a personal level, making your audience feel seen, understood, and compelled to act.
Your Assignment: Craft your ICP so you can use it in the upcoming sessions as you build your client-getting marketing funnel.
Session #2
How to Build an AI Writer That “Thinks” Like You Using AI Agents and Custom Copywriting Bots
Most writers treat AI like a fancy “autocomplete” tool instead of what it truly is: a scalable, customizable writing assistant that can handle research, drafting, and editing for you… while matching your style and voice perfectly.
In this session, you’ll learn about the power of the latest evolution in AI — AI Agents. You’ll also learn how to build your own AI-powered writing assistant — a custom GPT trained to think and write like you, so you can produce high-quality copy in a fraction of the time.
You’ll discover:
How to build a team of AI-powered “copywriting interns” who work 24/7 for you — without coffee breaks, paychecks, or creative burnout.
The secret to “pre-training” AI on your unique style and have it write with your tone, favorite phrases, client expectations, and more.
How to use the “AI Voice Cloning Formula” to fine-tune AI to sound like you (or any brand you write for), so your copy never feels robotic or generic.
What AI Agents are, why they matter, and how you can start experimenting with them in your writing workflow.
And much more.
After going through this session, you’ll know exactly how to train a small army of AI assistants to enhance your writing process.
You’ll also have a system for pre-training AI to match your writing style, generate better first drafts, and speed up your workflow.
Your Assignment: Take what you’ve learned in this session and begin setting up your first custom AI writing assistant. Train it using the steps you learn in this session. You’ll start using it in our next session to start creating the first part of your client-attraction marketing funnel.
Session #3
AI-Powered Ad Creation:
How to Generate Dozens of Great Ads in Minutes
Now that you’ve done a deep dive into your ideal audience… and you’ve seen how to create a small army of AI “interns” who can help you write faster and smarter…
… it’s time to get cracking on your client-attraction funnel.
And the very first part of that funnel is your ads.
After all…
You can be the best copywriter in the world, but if no one sees your work — you don’t get paid.
That’s why this session is all about helping to get your writing business in front of the right people using AI-powered ad creation.
Whether you’re promoting a lead magnet, building an email list, or positioning yourself for high-value client work, AI can help you generate high-performing ads in minutes.
And here’s the kicker:
Once you master AI-powered ad writing for yourself… you can offer it as a service and get PAID to do it!
In this session, you’ll discover:
The no-fluff formula behind high-converting ads —use this structure, and your ad has a fighting chance every time.
How to turn AI into your personal, tricked-out “viral hook generator” — so your ads stop the scroll instantly.
Why some ads take off while others flop — and how AI helps you craft simple, high-performing ads right out of the gate.
The “Rapid Ad Variation” technique — how to generate multiple ad versions in seconds, all from ONE simple sentence. (More variations = more chances to win — and AI makes it effortless.)
The key to making AI-generated ads sound human and keep the emotion and persuasive power intact.
How to package and offer AI-powered ad writing as a service to businesses who need better ad copy.
And much more.
After this session, you’ll know how to craft client-attracting ads that are ready to launch.
Your Assignment: Use AI to generate three–five ad variations that promote your copywriting services, your brand, or your expertise.
Apply the techniques from this session to refine the messaging and ensure each ad is engaging, persuasive, and tailored to the platform. This will not only help you market yourself — but will also serve as a portfolio piece you can use to start offering AI-powered ad copywriting as a paid service.
Also… pat yourself on the back. At this point in the training, you’re well on your way to becoming the new breed of copywriter, who’s mastered AI and leverages its power to make more money.
Session #4
AI for Lead Magnets and
Opt-In Pages
Imagine waking up to new leads in your inbox… potential clients who are already interested in your work before you ever speak to them.
That’s what a well-crafted lead magnet and opt-in page can help do for you.
Instead of chasing down clients or cold pitching all day, a lead magnet attracts business owners who are already looking for help — positioning you as the expert before they even meet you.
And thanks to AI, you don’t have to spend weeks figuring out what to offer, writing every word from scratch, or struggling with the design.
In this session, you’ll create a valuable, AI-powered lead magnet and an opt-in page that converts visitors into potential clients.
You’ll discover:
How to use AI to craft a lead magnet that instantly builds credibility and makes potential clients eager to work with you.
The plug-and-play structure for an opt-in page that grabs attention, communicates value, and gets people signing up fast. (AI will help you craft a page so compelling, visitors won’t think twice before opting in.)
How to get AI to write, format, and even “design” your lead magnet and opt-in page — so you can launch faster with less effort. (Yes, AI can generate the content AND give you layout ideas — here’s how to make it happen.)
The hidden X-factor of high-converting thank-you pages — how to turn yours into a silent sales machine with one simple, strategic move. (This tweak feels natural, NOT salesy, but gets more leads booking calls and taking action immediately.)
And much more.
By the end of this session, you’ll know how to create your own lead magnet and what it will take to have a system that attracts and nurtures potential clients on your behalf.
Your Assignment: Use AI to create a lead magnet (such as a guide, checklist, or resource) and write the opt-in page, create a mock-up of it, and have it do the same with the thank-you page.
Session #5
AI-Powered Welcome
and Nurture Sequences
They say the “fortune is in the follow-up.” And when it comes to landing great clients, this is absolutely true.
And while in the past this may have been time-consuming…
With AI you can create a personalized, persuasive email sequence in minutes — one that warms up your prospective client leads, builds trust, and moves them closer to hiring you without much extra effort.
That’s why in this session, you’ll discover:
How to use AI to craft a “first email” that sets the right tone, makes a good impression, and makes your prospective clients feel seen, understood, and excited to hear from you.
The psychology behind gently moving a prospective client from “interested” to “ready to hire.”
The “Client Magnet” email sequence that you can use to position yourself as the obvious choice when it comes to copywriting and the services you offer.
How to use AI to help generate dozens of great subject lines that can help boost your email open rates.
And much more.
After this session, you’ll have a clear roadmap for writing AI-powered follow-up emails that help to convert cold client leads into paying clients… all without you feeling like a pushy salesperson.
And remember… just like with everything else you learn during this Intensive…
Writing these emails with AI is also a service you can sell!
Businesses are constantly looking for high-converting email sequences. And now, you’ll have the AI-powered skill set to write them faster, at scale, and charge premium rates.
Your Assignment: Use AI to generate a five-email nurture sequence for new leads, applying the frameworks from this session.
This will become the core follow-up system that keeps your prospective client leads engaged and increase the odds they’ll want to hire you.
Session #6
AI-Powered Persuasive Sales Copy — How to Write High-Converting Sales Messages for VSLs, Sales Pages, and More
Writing persuasive sales copy is one of the most lucrative skills in copywriting, but it’s also one of the hardest.
That’s because you need to know how to turn a complete stranger into a paying customer, all in one fell swoop. This requires knowing how to structure a sales message so it holds attention and is emotionally compelling.
This is why so many writers struggle with writing persuasive sales copy.
AI can help — but only if you know how to use it right.
And to make sure you get this skill dialed in, we’re bringing in a VERY special guest — the legendary David Deutsch!
David has written for some of the biggest direct-response companies in the world, and in this session, he’ll share insider-level insights into using AI to sharpen your persuasion skills, craft irresistible messaging, and write sales copy that converts.
You’ll discover:
Why AI’s first draft is ALWAYS weak — here’s the sneaky trick that instantly transforms it into a high-impact persuasion machine! (Most copywriters accept AI’s output as is… but this one command turns bland copy into gold.)
The AI-powered “persuasion map” that lays out your prospect’s buying journey — so you know exactly what to say at every stage. (No more guessing how to move people from “curious” to “I need this NOW.”)
David’s go-to strategy for unlocking a BIG IDEA — without staring at a blank screen for hours… This technique FORCES AI to come up with unexpected, “market-ready” angles.
How to get AI to “think” like an A-list copywriter — so your copy doesn’t sound like every other generic ChatGPT draft.
A breakdown of the “Hidden Objection” framework and how to get AI to reveal (and overcome) the real reasons people hesitate to buy.
And much more.
By the end of this session, you’ll know exactly how to use AI to craft persuasive sales copy — whether for a VSL, sales letter, or another high-converting piece. You’ll have a repeatable process for generating big ideas, structuring persuasive messaging, and fine-tuning AI output so it sounds natural and compelling.
And remember…
Businesses are always looking for high-converting sales copy, and now, you’ll have the AI-powered skill set to write it faster and more confidently, and charge what you’re worth!
Your Assignment: Use AI to draft the first 500 words of a persuasive sales message (either a VSL script or a sales letter) applying the techniques from this session. This will serve as a powerful portfolio piece and give you a head start on crafting a full sales piece for your own writing business.
Session #7
The AI Copywriter’s Growth Engine — How to Use AI as Your Personal Business Consultant, Skill Trainer, and Strategic Adviser
You know how to use AI to write faster and create high-converting copy…
… but is it possible to use AI to help grow your writing career, strengthen your skills, and make smarter business decisions?
Short answer: YES!
That’s why this session is all about turning AI into your personal consultant — helping you fill in any knowledge gaps, build a smarter business strategy, and position yourself for long-term success.
You’ll discover:
The one AI prompt that instantly reveals the most profitable niche for YOU. (Most copywriters never even think to ask this!)
Three questions you should ALWAYS ask AI before choosing a pricing model — ignore them and you could be leaving thousands on the table!
What AI can tell you about your biggest copywriting weaknesses… and the fastest way to fix them!
How to use AI to spy on top copywriters, break down their strategies, and find the exact gaps they’re missing (so you can fill them and win more clients!).
The “AI Growth Engine” method — how to use AI to create a step-by-step roadmap for hitting your biggest business goals (without getting overwhelmed).
The secret to making AI act as your personal business coach — so it keeps you accountable, tracks your progress, and pushes you to take action!
And much more.
By the end of this session, you’ll know how to use AI to grow strategically, level up your skills faster, and set yourself apart from the crowd.
Your Assignment: Use AI to analyze your current skill set and business positioning, then create a personalized growth plan using the frameworks from this session. This will give you a clear roadmap to improve your expertise and build a sustainable writing business that lets clients know you’re AI “literate” and bring a ton of value to the table.
Session #8
AI for Cold Outreach and Client Pitches — How to Land the Clients You Want Faster Than Ever
You’ve built an AI-powered marketing funnel, crafted compelling copy, and positioned yourself as a top-tier writer. Now it’s time to turn those skills into paid opportunities.
To help you master the client-getting process, special guest Ilise Benun will show you how to combine proven outreach strategies with AI — so you can connect with the right clients, craft compelling pitches, and follow up effectively.
You’ll discover:
The “AI Client Radar” technique—how to instantly identify high-value prospects who are actively looking for copywriters.
How to use AI to help create an irresistible offer that positions you as a top expert.
How to confidently position your AI-powered copywriting skills — so clients see you as a strategic partner, not just a writer.
A simple way to create a marketing plan that works to attract the best possible clients for YOU.
Strategic content creation: How to use AI-assisted content to demonstrate your value to potential clients and get them wanting to do business with you.
How to use AI to craft messages that feel personal, engaging, and relevant — so you can start real conversations with potential clients.
What to highlight in proposals, emails, and conversations to land high-paying gigs.
And much more.
You’ll leave this session with a clear plan for attracting amazing clients who value your unique AI expertise.
Whew!
As you can see, Guillermo’s packed a LOT into your eight sessions together…
But he wants to leave nothing to chance…
Which is why he’s also including…
🎉
BONUS SESSION #1
Watch Guillermo Build an AI-Powered Marketing Funnel from Scratch — in Real Time!
You’ve learned the frameworks. You’ve seen how to build the individual pieces of your funnel.
Now, watch it all come together!
In this exclusive bonus session, Guillermo will pull back the curtain and build a complete “client-attraction” marketing funnel in real time — right in front of you!
You’ll see exactly how to:
Go from zero to a fully AI-powered funnel — without second-guessing the process. (You’ll finally see how quickly everything can come together when you have AI working for you.)
Do blazing fast market research, including how to find profitable angles, identify pain points, and uncover what your ideal clients want.
Create AI-generated ads that drive clicks and set the right expectations. (Most copywriters overcomplicate ad copy. You’ll see how simple it can be.)
Write a landing page, thank-you page, and lead magnet outline in record time. (If you’ve ever struggled to write with speed, you’ll love this step-by-step breakdown.)
Generate a welcome email sequence that nurtures leads and keeps them engaged in minutes.
Draft the first few hundred words of sales copy — so you can see the exact process of structuring a persuasive message. (This is where AI shines — but only if you guide it the right way!)
This is an unscripted, start-to-finish funnel build that brings everything you’ve learned full circle.
When you see how fast and seamless this process can be, you’ll never look at AI copywriting the same way again!
Of course, Guillermo’s an expert… so for him, this is second nature at this point.
For you, this is all brand-new territory…
So as you watch him, you might think to yourself, Sure, I can follow these same steps — but how will I know if what I’m doing is actually right?
Which is why Guillermo’s including another exclusive bonus…
🎉
BONUS SESSION #2
Watch Guillermo “Chief” Real AI-Generated Funnels — and See What REALLY Needs Fixing
Individual pieces of AI-generated copy can be great… but when you put them together, do they still make sense?
Answer:
Oftentimes, NO!
That’s why in this one-of-a-kind session, Guillermo will review and help refine real funnels that were submitted by real students, using the same techniques Guillermo will teach you throughout the Intensive.
He’ll go through each of the selected funnels and show you how to think like a copy chief and make the strategic, high-level improvements that AI can’t do for you (at least, not anytime soon).
You’ll discover:
What separates a “good” funnel from a “client-winning” funnel — AI can generate copy, but it’s up to YOU to make it cohesive. (Learn how to spot and fix disconnects between ads, landing pages, emails, and sales messages.)
The biggest mistakes even skilled writers make when using AI — and how to avoid them. (Sometimes the copy is strong, but the funnel falls apart — you’ll see exactly how to fix that.)
How to ensure messaging alignment — so your ads, emails, and sales copy all work together. (This is where a real human copywriter is irreplaceable — AI doesn’t think in this way, but you will after this session!)
How to quickly tweak headlines, structure, and flow for maximum impact. (Guillermo will make live improvements in real time — showing you what a pro looks for and how to fix it fast.)
The eight training sessions (including those with special guests Brian Clark, David Deutsch, and Ilise Benun)…
🎁 Two additional BONUS sessions, where you’ll see Guillermo build a complete marketing funnel from scratch in real time, and then “chief” marketing funnels created using the same techniques you’ll be learning throughout your training…
The foundational “pre-training” modules…
BONUS #1 — “The AI Copywriter’s Productivity Playbook: Time-Saving Hacks and Tools for Getting More Writing Done in Less Time”…
BONUS #2 — “10 Must-Have Templates and Checklists for Streamlining Your Writing Process”…
BONUS #3 — “The AI-Assisted Content Repurposing Blueprint (Get Paid More for the Work You Already Do!)”…
BONUS #4 — The AI Creativity Tool Kit — Techniques and Exercises for Overcoming Writer’s Block and Generating Fresh Ideas!
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