Executive Presence By Tom Critchlow – Free Download SEO MBA Course
Designed for senior level SEO professionals who are working with senior stakeholders, whether working in-house or agency-side!
PS: If you want, you can download The Art Of Client Management course by Tom Critchlow here for free (SEO MBA).
✅ About This Course:
✅ Course Author: Tom Critchlow
✅ Official Course Price: $500
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
This course will help you get budget and buy-in for your work. Take the course and learn how to:
Create buy-in & budget for your work
Communicate effectively with senior stakeholders
Build a business case for your projects
Work cross-functionally to get things done
5 Weeks of Intensive Learning with Weekly Assignments
Week 1: Good SEO Strategy
Learn how to create an effective SEO strategy that’s more than just a list of things you want to get done. Learn how to create compelling strategies that are credible and aligned with stakeholders.
Week 2: The Value of SEO
Learn how to connect SEO to business value and revenue, including hard to measure projects like link building. Deepen your appreciation for business models and how they dictate what gets funded.
Week 3: Investment Models
Learn how to create a financial investment plan and business model for large initiatives. Understand how to manage stakeholders to get buy-in and get key information to create compelling financial models.
Week 4: Effective Business Presentations
Learn how to structure clear communication, from writing emails to full strategy presentations. Get comfortable at managing upwards and put together a strategy presentation the same way McKinsey does.
Week 5: Getting Things Done
Learn how to find alignment with other teams, manage resource asks and navigate organizational politics. Improve your communication with senior stakeholders and find out why pre-agreeing is essential to getting buy-in and budget.
Each week contains videos, resources and homework assignments
🎁 Bonuses:
Essential Templates
Three SEO investment model spreadsheets and a full SEO strategy presentation template.
3 Practice Scenarios
Full simulated examples with problems and answers to apply the knowledge from the course. Brain teasers to test your skills or prepare for an interview.
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You can find more details about the course according to the sales page.
