
The Magnetic Edge By Erica Mallett – Free Download Course
The brand system that transforms creators into category leaders; with audiences who hype, buy and share everything they create!
✅ About This Course:
✅ Course Author: Erica Mallett
✅ Official Course Price: $247
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
A self paced, psychology rooted course that helps you build a belief based brand that makes your audiences obsessed with you.
This is not a course that is recycling the same information you’ve seen everywhere.
It’s not something you can google.
It’s a deep, foundational brand and content system that turns good creators into household names.
Personalised notion worksheets with plug and play templates, exercises and Chat GPT prompts (VALUE – $497)
6 x in-depth video modules to binge in a weekend or go your own pace (VALUE – $697)
Module 1: The Cult Brand Blueprint
Lay the psychological foundation of a cult brand. You’ll define the bones of your personal brand: your point of view, core beliefs, tone of voice, and your “enemy”. This is where we define and sharpen your edge and start making you positioned for success.
You’ll walk away with:
• A clearly articulated POV that cuts through noise
• Messaging that builds emotional resonance
• A voice that actually sounds like you
•The first bricks of your cult like following
Module 2: Differentiation in a Saturated Market
It’s not enough to be good anymore, you’ve got to be emotionally memorable. In this module, we’ll uncover your personal brand story, elevate your positioning, and define your Unique Selling Propositions (USPs) so your audience knows exactly why they should pick you over anyone else.
You’ll walk away with:
• A compelling story that makes people feel connected
• A crystal clear positioning statement (through line)
• The ability to talk about what you do with clarity, and confidence
Module 3: Build Your World
Turn your brand into a universe. Every icon creates a world, not just content. In this module, we give your audience something vivid to belong to. You’ll build brand lore, define your cultural context, write your brand manifesto, craft your bio, and design brand specific language that makes your audience feel like insiders.
You’ll walk away with:
• A recognisable brand world that people want to be part of
• Complete clarity on your unique zone of genius
• A manifesto that sets the tone for everything you create
Module 4: Iconic Ideation
This is where you translate your brand DNA into action: brainstorm content ideas that are both on brand and viral, create emotional stickiness through the self referencing effect, and master the psychology of the click.
You’ll walk away with:
• A simple framework for turning brand beliefs (vegetables) into entertaining, viral ready content (cake).
• A repeatable system to brainstorm on brand content ideas
• Techniques that make your audience feel like every video is speaking directly to them.
Module 5: Irresistible Packaging
Turn raw ideas into repeatable content formats that stick. You’ll discover the frameworks (hooks, titles, thumbnails, structures) that make content consistently land. Instead of chasing random viral hits, you’ll build a library of proven formats that you can lean on again and again: the foundation for momentum, loyalty, and long term growth.
You’ll walk away with:
• YOUR best content formats that grow your audience long term.
• A process for packaging raw ideas into polished, bingeable content.
• A clear system for analyzing top performers to extract what works.
• Confidence that every video builds trust, recognition, and momentum.
Module 6: Subtle Selling
Turn fans into buyers, community members, and superfans. This is where we shift from brand building to brand leveraging. You’ll learn how to implant powerful ideas that make people see your offer as the natural next step. We’ll cover identity anchoring and subtle, psychology backed conversion techniques that never feel pushy or slimy.
You’ll walk away with:
• Audience ready messaging that sells without feeling selly
• An engaged community that takes action because they want to
• Confidence in how to mobilise your audience for offers, launches, movements, or missions
✅ Great X Courses Guarantee : At Great X Courses, we insist in providing high quality courses, with direct download links (no paid links or torrents). What you see is exactly what you get, no bad surprises or traps. We update our content as much as possible, to stay up to date with the latest courses updates.
You can find more details about the course according to the sales page.




