The Case Study Copywriter’s Crash Course By Casey Hibbard – Free Download
In my flagship program, The Case Study Copywriter’s Crash Course, learn from-the-trenches tips from me. I’ll walk you through the exact steps that I take to prepare for case studies, interview subjects, write compelling stories, manage the process and engage with designers!
✅ About This Course:
✅ Course Author: Casey Hibbard
✅ Official Course Price: $318
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
7 pre-recorded webinars, about an hour each. Listen when it’s convenient for you!
A transcript of each class
Tons of handouts to guide you through learning and actual projects
Google and Facebook groups for posting your questions for Casey and other students
Casey’s review and feedback on one case study draft – whenever you’re ready!
A live monthly group coaching Q&A call with Casey
LESSON ONE
Prepare for Projects
The big-picture case study process and how the writer fits in
How to ramp up strategically on a client’s products/services/solutions
Must-ask questions for your new client
The info you absolutely have to have before you start a case study project
LESSON TWO
Interview Like a Pro
What makes a great interview
How to design interview questions that get subjects talking and help you draw out the story
Suggested interview questions for B2B, B2C, consulting and technology subject matter
The art and science of interviewing your clients’ happy customers
Interview logistics – prepping interviewees, length, recording, transcribing, note-taking, conference calls, time zones, etc.
LESSON THREE
Capture Measurable Results
Uncovering potential areas for customer results
The math you need to know
Improving your odds of getting measurable results
Helping customers measure their success
Getting customers to agree to share results publicly
How to make results stand out in your case studies
LESSON FOUR
Write a Story that Sells
6 traits of case studies that compel and sell
Classic storytelling elements
How to go from raw information to a compelling case study
Case study formats
What clients are looking for in their case studies
What to include… and what to leave out
LESSON FIVE
Craft Killer Headlines, Subheads, Sidebars and Quotes
Elements of headlines that grab a reader’s attention
Writing for “readers” and “skimmers”
When to use – and not to use – customer quotes
Telling a story with headlines and subheads
How much to edit or “change” customer quotes
LESSON SIX
Managing Case Study Projects to be Indispensible to Clients
Pricing and proposing projects
Setting delivery dates for unpredictable projects like case studies
How/when to invoice for case studies
Who manages what on case study projects – you vs. the client
Knowledge and practices that will make you more valuable to clients
Discussion of video testimonials – how to support clients creating them at the same time
Design logistics
Add-on services that increase your income
Guiding clients on ways to use their stories
LESSON SEVEN
Finding and Landing Case Study Clients
Defining the types of clients that are right for you
Who hires freelance case study writers?
Chicken and egg: Getting portfolio samples without clients, and clients without samples
Top sources of potential clients
How to approach prospective clients
Selling clients on case studies
Confidently Go After Lucrative Case Study Projects!
Get the essential skills to add case studies to your menu of copywriting services and you can…
Create a new revenue stream for your business
Set yourself apart from other writers
More confidently go after clients or jobs
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For more info about this course, check out the sales page.
